Comments on: How do you do it with a straight face? http://www.theharteofmarketing.com/2008/10/how-do-you-do-it-with-a-straight-face.html Focused on Integrated Marketing & Communications Fri, 12 Mar 2010 18:36:47 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Why I Think Social Media Marketing is Like Stock Picking | by Ari Herzog http://www.theharteofmarketing.com/2008/10/how-do-you-do-it-with-a-straight-face.html/comment-page-1#comment-506 Why I Think Social Media Marketing is Like Stock Picking | by Ari Herzog Fri, 31 Oct 2008 02:10:40 +0000 http://www.theharteofmarketing.com/?p=298#comment-506 [...] asks: How do you do it with a straight face? Here’s the thing, as a PR practitioner, I’ve never wanted to be one of “those [...] [...] asks: How do you do it with a straight face? Here’s the thing, as a PR practitioner, I’ve never wanted to be one of “those [...]

]]> By: Beth Harte http://www.theharteofmarketing.com/2008/10/how-do-you-do-it-with-a-straight-face.html/comment-page-1#comment-503 Beth Harte Fri, 31 Oct 2008 00:37:13 +0000 http://www.theharteofmarketing.com/?p=298#comment-503 @AriHerzog, Love the analogy. I think sometimes we all tend to get caught up in marketing and company speak. We need to keep the Lynch method in mind, as most people have no clue what we are saying or trying to say. @Deirdre, I think when we are “inside” it’s so much harder to not shake the goobledygook because everyone speaks it. It’s only when you are on the outside can we easily point out the obvious. As for good writing that is also attention getting, well, that is a craft that takes a lot of practice! @YatPundit, I am not a robot…don’t treat me like one…does not compute. LOL! ;-) @NicoleHamilton, what you described is so rare in this industry. It’s refreshing to hear your viewpoint and you will do well in your career because you get it. It IS that simple and a bad pitch IS a waste of everybody’s time. My favorite journalist and I had a relationship over literature…that’s right we both loved to read. Eventually the call would end with “oh, yeah, so the release I emailed you…” It’s also about relationships. And they only form when you aren’t wasting everyone’s time. @DavidMullen, I would never call out a company (unless it was something they were doing very public). As a result of my post, another company sent me a pitch and actually told me they were glad they read my post before pitching me. Too funny, but glad they did. :-) @EricBrown, why thank you sir! And as a result of your tremendous efforts, I have been telling people to follow you or read your blog because you are a case study in action! Hope you don’t mind. @HeatherRast, you hit the nail on the head with A and B. I am kind of glad that it didn’t end up in the spam filter because it proves such a valuable point. @Susan, I totally understand that! I recently was at the MarketingProfs Digital Marketing Mixer and one of the sessions on E-Mail and Social Media proved insightful…the combination of the two will make this type of blasted e-mail pitching a legacy. @AriHerzog, Love the analogy. I think sometimes we all tend to get caught up in marketing and company speak. We need to keep the Lynch method in mind, as most people have no clue what we are saying or trying to say.

@Deirdre, I think when we are “inside” it’s so much harder to not shake the goobledygook because everyone speaks it. It’s only when you are on the outside can we easily point out the obvious. As for good writing that is also attention getting, well, that is a craft that takes a lot of practice!

@YatPundit, I am not a robot…don’t treat me like one…does not compute. LOL! ;-)

@NicoleHamilton, what you described is so rare in this industry. It’s refreshing to hear your viewpoint and you will do well in your career because you get it. It IS that simple and a bad pitch IS a waste of everybody’s time. My favorite journalist and I had a relationship over literature…that’s right we both loved to read. Eventually the call would end with “oh, yeah, so the release I emailed you…” It’s also about relationships. And they only form when you aren’t wasting everyone’s time.

@DavidMullen, I would never call out a company (unless it was something they were doing very public). As a result of my post, another company sent me a pitch and actually told me they were glad they read my post before pitching me. Too funny, but glad they did. :-)

@EricBrown, why thank you sir! And as a result of your tremendous efforts, I have been telling people to follow you or read your blog because you are a case study in action! Hope you don’t mind.

@HeatherRast, you hit the nail on the head with A and B. I am kind of glad that it didn’t end up in the spam filter because it proves such a valuable point.

@Susan, I totally understand that! I recently was at the MarketingProfs Digital Marketing Mixer and one of the sessions on E-Mail and Social Media proved insightful…the combination of the two will make this type of blasted e-mail pitching a legacy.

]]> By: Susan http://www.theharteofmarketing.com/2008/10/how-do-you-do-it-with-a-straight-face.html/comment-page-1#comment-482 Susan Wed, 29 Oct 2008 14:54:39 +0000 http://www.theharteofmarketing.com/?p=298#comment-482 A sad note, though, is that many times the client or leadership squashes the communicator's advice on such things. A sad note, though, is that many times the client or leadership squashes the communicator’s advice on such things.

]]> By: Heather Rast http://www.theharteofmarketing.com/2008/10/how-do-you-do-it-with-a-straight-face.html/comment-page-1#comment-480 Heather Rast Wed, 29 Oct 2008 02:43:56 +0000 http://www.theharteofmarketing.com/?p=298#comment-480 The pitch is scattershot, using a big gun so that it doesn't have to rely on skill and technique to aim at a target with accuracy or finesse. Either the company is A) very young/immature B) out of tune and believes trite hack approach (think smarmy) is trust-inducing or C) has cobbled together quasi-techniques used by others, and done a poor job at executing. No one has time to waste on "opportunities" that don't yield value. We now have filters to screen out the chaff for us. The pitch is scattershot, using a big gun so that it doesn’t have to rely on skill and technique to aim at a target with accuracy or finesse. Either the company is A) very young/immature B) out of tune and believes trite hack approach (think smarmy) is trust-inducing or C) has cobbled together quasi-techniques used by others, and done a poor job at executing.

No one has time to waste on “opportunities” that don’t yield value. We now have filters to screen out the chaff for us.

]]> By: Eric Brown http://www.theharteofmarketing.com/2008/10/how-do-you-do-it-with-a-straight-face.html/comment-page-1#comment-479 Eric Brown Tue, 28 Oct 2008 20:26:13 +0000 http://www.theharteofmarketing.com/?p=298#comment-479 Beth, You know, you have become pretty popular and in the limelight lately, and much, much deserved! Enjoy the spotlight! Beth, You know, you have become pretty popular and in the limelight lately, and much, much deserved!

Enjoy the spotlight!

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