Comments on: Smart Search Engine Optimization for SMBs

By: Floating Shelves

Floating Shelves — Wed, 22 Dec 2010 20:06:41 +0000

‘-,

By: Beth Harte

Beth Harte — Sat, 13 Sep 2008 11:51:21 +0000

@Joe, thanks for adding to the conversation. Actually Wil Reynolds at SEER Interactive did all the work, I just asked the right questions.

SEO is work and takes time and committment.

One of the important things that you reiterate is that copy should be written for people, not bots. And sometimes I think it’s reversed…then companies just end up with tons of copy that makes no sense or sounds like gobbleygook.

By: Joe

Joe — Sat, 13 Sep 2008 02:38:19 +0000

Well done.

I must agree with all that you’ve said. SEO in general is the sum of many small details – HTML coding details, tags, standards and so on. This is best handled by dedicated IT staff or outsourced.
If you must outsource some or all of it, you can have a designer build it all for you. Then later hire an SEO/marketing agency to tweak the HTML, copy and so on.

I also agree with going after the industry terms. This will be tough but keep at it. Also, domain age (in years) does have a significant impact on ranking so use an older domain if possible.

Use a blog to go after local or niche terms – blog posts are a little more disposable in that sense.

Incorporating keywords into the copy (‘write for users not bots’) is an art form but well worth the effort.

Great post.

By: savant

savant — Thu, 04 Sep 2008 02:04:00 +0000

Thank you for your informative post, I like the slant on how you wrote this post. I definitely agree that search engine optimization is important for websites nowadays. Be sure to update your blog with more of such informative posts!

By: Search Engine Optimization

Search Engine Optimization — Wed, 03 Sep 2008 20:59:00 +0000

Wow this is one of the best articles I’ve seen in a while. Great job. Looking forward to reading more posts.