Comments on: Don’t let yourself become extinct http://www.theharteofmarketing.com/2008/06/don%e2%80%99t-let-yourself-become-extinct.html Marketing and Communications for the Customer-Centric Organization Sun, 07 Aug 2011 12:29:07 +0000 hourly 1 By: Beth Harte http://www.theharteofmarketing.com/2008/06/don%e2%80%99t-let-yourself-become-extinct.html/comment-page-1#comment-172 Beth Harte Thu, 26 Jun 2008 12:15:00 +0000 http://dorianjohnson.com/o/wordpress/2008/06/don%e2%80%99t-let-yourself-become-extinct.html#comment-172 @terrencepaquet, I appreciate you taking time away from your book and blog to stop by! :) The question is why do marketers not want to expand on their experience, education? It's easy to hire an agency or consultant. But, having them write your blog is going to be, well, *them* writing your blog. It's their voice, not [insert company name here]'s voice. And most likely, it'll be advertising...not social media. But how would you even know that if you aren't education/experienced in what social media is and how it works? Blind faith in an agency or consultant just doesn't work for me. @terrencepaquet, I appreciate you taking time away from your book and blog to stop by! :) The question is why do marketers not want to expand on their experience, education? It’s easy to hire an agency or consultant. But, having them write your blog is going to be, well, *them* writing your blog. It’s their voice, not [insert company name here]‘s voice. And most likely, it’ll be advertising…not social media. But how would you even know that if you aren’t education/experienced in what social media is and how it works? Blind faith in an agency or consultant just doesn’t work for me.

]]> By: Terrence Paquet http://www.theharteofmarketing.com/2008/06/don%e2%80%99t-let-yourself-become-extinct.html/comment-page-1#comment-164 Terrence Paquet Wed, 25 Jun 2008 04:01:00 +0000 http://dorianjohnson.com/o/wordpress/2008/06/don%e2%80%99t-let-yourself-become-extinct.html#comment-164 Not having the time for it is no excuse.<br/>That's called micro-managing. Hire someone to do it for you. Teach them everything you know about your business and let them be your voice. <br/><br/>The adage... If you aren't in, you can't win applies now more than ever.<br/><br/>Terrence Paquet Not having the time for it is no excuse.
That’s called micro-managing. Hire someone to do it for you. Teach them everything you know about your business and let them be your voice.

The adage… If you aren’t in, you can’t win applies now more than ever.

Terrence Paquet

]]> By: Beth Harte http://www.theharteofmarketing.com/2008/06/don%e2%80%99t-let-yourself-become-extinct.html/comment-page-1#comment-163 Beth Harte Wed, 25 Jun 2008 00:34:00 +0000 http://dorianjohnson.com/o/wordpress/2008/06/don%e2%80%99t-let-yourself-become-extinct.html#comment-163 @marksalinas, you are so right. We live in a world where we can be a part of a community that allows us to listen, learn, communicate--and establish relationships with people all over the world. It's great stuff! @marksalinas, you are so right. We live in a world where we can be a part of a community that allows us to listen, learn, communicate–and establish relationships with people all over the world. It’s great stuff!

]]> By: Mark Salinas http://www.theharteofmarketing.com/2008/06/don%e2%80%99t-let-yourself-become-extinct.html/comment-page-1#comment-162 Mark Salinas Tue, 24 Jun 2008 13:34:00 +0000 http://dorianjohnson.com/o/wordpress/2008/06/don%e2%80%99t-let-yourself-become-extinct.html#comment-162 Social media is still moving at warp speed. So many advantages for one in the world today, if you can use even a minimal amount of resources effectively. Good post! Social media is still moving at warp speed. So many advantages for one in the world today, if you can use even a minimal amount of resources effectively. Good post!

]]> By: Beth Harte http://www.theharteofmarketing.com/2008/06/don%e2%80%99t-let-yourself-become-extinct.html/comment-page-1#comment-161 Beth Harte Mon, 23 Jun 2008 16:17:00 +0000 http://dorianjohnson.com/o/wordpress/2008/06/don%e2%80%99t-let-yourself-become-extinct.html#comment-161 @geoffliving, thanks for stopping by. I think change might elicit fear of the unknown. I'd like to hear from marketing leaders why they think marketers aren't embracing social media and change. @geoffliving, thanks for stopping by. I think change might elicit fear of the unknown. I’d like to hear from marketing leaders why they think marketers aren’t embracing social media and change.

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